i. Sensory Memory ii. Short - term Memory iii. Long - term Memory • These three are not separate, mutually exclusive, entities found in separate brain centers; • They differ in terms of the functions they perform and their capacity for retaining information for a specific period of time i.e., for how long can they keep the information stored. • These are abstract divisions on the basis of their primary characteristics. Sensory Memory • Storage of memory lasting for a while; this is the initial momentary stage. • Sensory memory refers to the initial, momentary recording of information in our sensory systems. When sensations strike our eyes, they linger briefly inthe visual system. This kind of sensory memory is called iconic memory and refers to the usually brief visual persistence of information as it is being interpreted by the visual system. Echoic memory isthe name applied to the same phenomenon in the a...
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